Above Average			Below Average
Year	Page Views:		Average	*Unique Visitors:		Average
2007	39615		25130	5779		4065
2006	41422		21509	6845		3637
2005	26793		14871	4853		2568
2004	16333		8911	2726		1425
2003	1489		1489	125		125

Hourly vs. Daily Unique Visitors -- Unique visitors are counted for each time period. In an hourly report, a unique visitor would be counted once during each hour they visted the site. In a daily report, a unique visitor is counted only once for the day, even if they were counted as a unique visitor in several different hours. Because a person may be counted as a unique visitor in several different hours during the same day, the number of unique visitors in a day will almost always be less than what you get if you add all the hourly uniques together.

For example: Joe visits your site at 8:12am and again at 8:35am on the same day. He would be counted as one unique visitor for the 8:00am hour. He returns at 5:43pm that day, and so he is counted as a unique visitor for the 5:00pm hour. However, his is still only counted as one unique visitor for the whole day.